Originally founded in 2002 by Neal Slateford and Richard Longhurst, Lovehoney the company, which offers an array of goods from adult toys and sexy lingerie, to erotic literature and games, has seen its sales increase each year to a current total of 16 millon.Co owner Mr Slateford, a former record producer for Kylie Minogue, stated that celebrities opening up about their sex lives had been a key sales driver.He said: ‘A famous celebrity will give a big interview about their sex life or their love of sex toys and we will see a flurry of sales afterwards.Breaking boundaries: Sex and the City, starring Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, has been accredited with ending taboos about sex’It all started with Sex In The City which was incredibly liberating for women vibrators, especially after Charlotte became a virtual recluse after buying a rabbit vibrator at New York’s famous Pleasure Chest sex story.’Suddenly ordinary women weren’t afraid to talk about their sex lives and their use of sex toys.’Lovehoney estimate that nearly half the nation owns a sex toy, while global sales of vibrators and other sextoys soared to 5.5billion a year and are to set to rise to 40billionby 2020 matching those of smartphones.It all started with Sex In The City which was incredibly liberating for women. Suddenly ordinary women weren’t afraid to talk about their sex livesIn light of this, a number of high street retailers such as Boots, Tesco and Superdrug now stock erotic goods.Mr Slateford added: ‘It’sgreat that celebrities are being more honest about their sex lives.There has been such a huge change in people’s attitudes over the last 10’Now mainstream retailers like Boots, Tesco and Superdrug sell sex toys.’Take a walk down the pharmacy aisle and you’ll see vibrating penis rings and bullet vibrators alongside the condoms.’While sales of sex toys had been heldback in the past due to an association with the sleazy, male dominatedpornography industry, according to the counselling service Relate vibrators, women are now becoming far less shy about sexual aids.A report by retail analysts Hewson confirmed there had been a revolution in the past 30 years, driven by the fact that women have a more powerful position in the home and work place.’Celebrity endorsement of sex toys by star such as Teri Hatcher, Eva Longoria and Halle Berry act as validators for brands and women alike,’ researchers said. TV interviews screened last week.Asked for her favourite, Oscar winner Gwyneth Paltrow, 39, wife of Coldplay singer Chris Martin vibrators, said: ‘I’m down with all of them.’Zoe Saldana dildos dildos, 33, star of Avatar and Pirates of the Caribbean, said: ‘I like missionary and I like being on my knees too.
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